Tuesday, February 9, 2010

Seattle, WA CarrierRates.com Week 4 Discussion – Lets Talk on the Subject of Recalls

Lets talk on the subject of recalls. Of course, the most prominent recent one is Toyota. We all know someone with a Toyota, or we may own one ourselves, such as Steve Lent, owing a 2009 Prius.

I like my Toyota. Naturally, I have a concern with this recall. The big question for Toyota is, given the circumstances, will people continue to buy Toyotas? I think so. Every company makes mistakes. This is a vision held by the public. What will concern people most is HOW TOYOTA HANDLE THIS RECALL! The psychology of buying a car is the same for psychology of owning one.

The purchaser of a car isn’t going to care if a seat is made in Thailand, or a transmission is made in Venezuela, or a window is made in France, all they know or care about is that they brought a Toyota. Is Toyota going to tell them to go to a supplier for their problem? Of course not. Toyota will accept the problem, fix it, and continue to be an excellent car manufacturer. “The buck stops here.” We all know where that came from. How very true. More Next Week…

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